Japan has always held beauty in high esteem, valuing the appreciation of simple things, sensitivity to shapes and colours and an innate sense of natural elegance.
 
With respect and admiration, Madame Mo immerses herself in these inclinations, and then, simply, in her own way, attempts to infuse them into her creations. As part of this process, she has naturally chosen a material that is respectful of both nature and people: organic cotton.
 
Organic cotton is grown without the use of insecticides or pesticides, using natural compost.
It requires half as much water to produce, as without the spreading of chemical products, far less water is needed for the crops.

Rotation of the cotton crops oxygenates and helps preserve the soil and breaks disease cycles.
All Madame Mo koinobori are GOTS certified, meaning they meet a standard of environmental and social criteria for the textile industry. From the organic farmers cooperative to the spinning, weaving and sewing phases, every link in the chain is audited at least once a year by the independent organisations ECOCERT and CONTROL UNION.
 
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